R07141
A NEW VISION
FOR THE AMERICAN MOTORCYCLIST ASSOCIATION
PICKERINGTON, Ohio (September 14, 2007) – The American Motorcyclist Association (AMA)
has announced that it is embarking on an ambitious new plan to fundamentally change the way it
conducts business. Specifically, the AMA is getting out of the racing series promotions business and
will begin seeking series promoters for each of its professional and amateur racing disciplines.
In making the announcement, AMA President/CEO Rob Dingman, said the organization must
ultimately define the distinction between the traditional roles of a sanctioning organization and that of
a series promoter. “It is clear to the senior management of the AMA that we must change the way we
handle the business of racing,” said Dingman. “Unfortunately the AMA’s role has become blurred and
this lack of clarity has led to an erosion of confidence in the organization. The primary objectives of
this new initiative are to improve AMA Championship Racing overall and realign the company so it
can be successful in its historic mission of serving the needs of motorcyclists by pursuing, promoting
and protecting the future of motorcycling.”
Dingman made the announcement this week at a staff gathering near company headquarters
in Pickerington, Ohio. The announcement also appeared in Cycle News Magazine. Text of the new
vision as well as a list of Q&As can be found at www.amaproracing.com/newvision.asp.
Dingman stated that the organization lacks the resources and infrastructure to effectively
promote each of its series as well as govern the sport.
“We are not getting out of motorcycle racing,” noted Dingman. “We are redefining our role so
we can focus exclusively on race sanctioning as opposed to race promotion. We will partner with
companies that can effectively manage racing from the commercial perspective. We will sanction
racing events and provide operational staff where it is required.”
The AMA’s new business model is the result of a top-down organizational analysis. “We took
an honest look at ourselves and were able to identify those things that we are successful at as well as
those that are lacking,” added Dingman. “This change will enable us to focus on the tasks that are
more suited to our structure, abilities and resources.”
The AMA has already begun searching for series partners for all disciplines except AMA
Supercross.
About AMA Pro Racing
AMA Racing is the competition arm of the American Motorcyclist Association and is the leading
sanctioning body for motorcycle sport in the United States. Its professional properties include the
Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF,
the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat
Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In
amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines
and supports over 110 thousand active members.
For more information about professional racing,
visit www.amaproracing.com.
Accredited media outlets can also access an on line Press Room at
www.amaproracing.com/pressroom.
For amateur racing information visit
www.amadirectlink.com/amrace/amasports.asp.
For more information on becoming a member, log on to http://www.amadirectlink.com/.
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