DAYTONA BEACH, FL (February 25, 2010) - AMA Pro Racing Chief Operating Officer and Managing Member David Atlas announced today that Aubrey Harris has been promoted to Director of Marketing and Competition Relations.   

Ms. Harris, a 15 year veteran of the Daytona Beach family of companies that comprise International Speedway Corporation, Daytona International Speedway and the Daytona 500 Experience has most recently been supporting the marketing and competition departments at AMA Pro Racing.  Her work with many of the corporate partners of AMA Pro Racing provides continuity with the Company's key partners and due to her many years of corporate sponsorship work, she can develop and expand this critical role for AMA Pro Racing. 

She has extensive experience at Daytona International Speedway and ISC on many levels that includes corporate special events, sponsorship relations and event planning, special projects and overall operations management.

"With the departure of Ollie Dean," said Atlas, "Aubrey provides a seamless transition for our corporate and industry partners."

Ms. Harris will continue to work from the AMA Pro Racing corporate offices, 525 Fentress Blvd. Suite B, Daytona Beach, FL 32114 and can be contacted at (386) 492-1014 or www.amaproracing.com.