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DAYTONA BEACH, Fla.
(December 12, 2011)
- AMA Pro
Racing, America's premier
professional motorcycle racing
organization, and Sunoco, a
world leader in the
manufacturing of high quality
race fuels, have expanded their
established partnership with a
multiyear agreement which now
names Sunoco as the Official
Fuel of AMA Pro Road Racing and
AMA Pro Flat Track. AMA Pro
Racing is also pleased to
announce that beginning in 2012
the lucrative Sunoco "Go The
Distance" Award, previously
presented exclusively within the
AMA Pro Road Racing paddock,
will be awarded to the AMA Pro
Road Racing and AMA Pro Flat
Track riders that achieve
excellence in their respective
disciplines.
Since
the 2009 season, Sunoco has
fueled the outstanding
competition found at AMA Pro
Road Racing events with Sunoco
260 GTX, a premium unleaded
racing fuel designed to meet the
performance needs of AMA Pro
Road Racing in addition to
having numerous other high
performance racing applications.
Each division of AMA Pro Road
Racing, which includes AMA Pro
National Guard SuperBike, AMA
Pro Daytona SportBike, AMA Pro
Motorcycle-Superstore.com
SuperSport and the AMA Pro Vance
& Hines XR1200 Series, has
thrilled audiences across the
country with neck-and-neck
racing followed by photo
finishes thanks in large part to
the exceptional performance,
quality and consistency of
Sunoco 260 GTX.
As part of the new
agreement, Sunoco will begin
supplying AMA Pro Flat Track
with Sunoco Supreme, a uniform
Sunoco gasoline tailored
specifically to the unique
performance characteristics of
the motorcycles raced in the AMA
Pro Grand National Championship
and Pro Singles divisions.
"Sunoco has been an
important and highly-valued
partner to our Series, teams and
riders for the last three
years," said David Atlas, Chief
Operating Officer of AMA Pro
Racing. "The quality of racing
that we have been experiencing
in AMA Pro Road Racing is
unparalleled and there is no
question that part of that is
due to the high quality product
provided by Sunoco. We are
excited to welcome them to the
AMA Pro Flat Track paddock."
"Sunoco's Race Fuels and
Branded Marketing Departments
have been extremely pleased with
the partnership that has been
forged over the past three years
with AMA Pro Racing and their
Road Racing Series," said Rob
Marro, Sunoco's General Manager
of Performance Products and
Automotive Events. "Enhancing
this relationship by including
the exciting racing taking place
in the Flat Track Series has
been a goal of Sunoco's all
along. We look forward to
providing the series and the
riders with the highest quality
fuels on the track and exciting
marketing activation exposure
via our over 4,900 retail
facilities and aggressive social
media initiatives."
In addition to the role
Sunoco will play as the
exclusive fuel supplier of the
two Series, the agreement also
calls for an increased marketing
relationship between the two
companies, including a number of
national advertising and
marketing activations focused on
expanding the collective reach
of the brands through the
continued growth of American
motorcycle racing.
Sunoco Race Fuels is the
fuel of choice for a prestigious
lineup of American motorsports
organizations, including AMA Pro
Racing, NASCAR, GRAND-AM Road
Racing and ARCA. Sunoco has also
been a consistent and valued
supplier to grassroots
motorsports, with more than 400
race tracks throughout the
United States currently offering
Sunoco racing gasoline at their
facilities. For more information
on Sunoco Race Fuels' premium
products, please call 1-800-RACE
GAS (1-800-722-3427). To locate
a distributor near you, please
log onto Sunoco's cutting-edge
and highly-useful online fuel
finder at
http://www.racegas.com/fuelfinder.
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