Craton Named Official
Event Merchandise Vendor of
Progressive American Flat Track
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DAYTONA BEACH, Florida
(February 3, 2023) — Craton,
Inc. has been named the
new Official Event
Merchandise Vendor for Progressive
American Flat Track (AFT),
which is widely recognized as
the most prestigious and
competitive form of dirt track
motorcycle racing in the world.
Craton, a growing merchandise,
apparel, promotion and events
corporation based in the greater
Atlanta area, will have on-site
retail locations at each of the
16 event weekends on the 2023
Progressive AFT calendar.
“Everything we do ultimately
comes down to providing the most
exciting, entertaining and
memorable product possible for
our fans,” said Gene Crouch,
Chief Operating Officer of AMA
Pro Racing. “Expanding and
elevating our merchandise
offerings certainly speaks to
those aims, and no one is more
capable of making that a reality
than Craton. With decades of
experience, Craton has really
taken their game to another
level since dedicating
themselves to the motorsports
world. We are looking forward to
the new partnership."
Craton’s partnership with
Progressive AFT is a milestone
addition to a solid group of
other major motorsports events
and governing organizations that
have called on Craton for their
merchandise needs. The
Progressive AFT relationship
stands out, however, as Craton's
first partnership with a leading
motorcycle racing series.
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“When we first started
discussions with the team at
Progressive American Flat Track
we were immediately struck by
the similar growth rates both of
our organizations have worked
hard to achieve in recent
years," said Geoff Lee,
Craton, Inc. President. "We had
been looking for the right
partner to expand our four-wheel
motorsports business into the
two-wheel sector and today we
are delighted to confirm we have
joined with one of the best.
Progressive AFT is ushering into
the future the nearly
70-year-old tradition of Grand
National Championship flat track
motorcycle racing and we are
honored to join them in support
of the effort."
Specializing primarily on
motorsports, additional partners
for Craton include IMSA
(International Motorsports
Association), Michelin Raceway
Road Atlanta, Sebring
International Raceway, Lime Rock
Park, the Acura Grand Prix of
Long Beach and - through Green
Savoree Racing Promotions - the
Firestone Grand Prix of St.
Petersburg, Honda Toronto Grand
Prix, Honda Indy 200 at Mid-Ohio
Sports Car Course and Grand Prix
of Portland NTT IndyCar events.
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ABOUT CRATON, INC.
A
long-standing and high-volume
merchandise and apparel company,
Craton, Inc. has served major
firms for 35 years. Since
refining its focus in 2015
strictly to
motorsports-associated clients
and audiences, Craton has raised
the bar for its partners in
revenue, reach and customer
satisfaction. Serving major
racing series, track facilities
and event promoters, Craton is
the official merchandising
partner for the Acura Grand Prix
of Long Beach, IMSA
(International Motorsports
Association), Michelin Raceway
Road Atlanta, Sebring
International Raceway, Mid-Ohio
Sports Car Course, Green Savoree
Racing Promotions, Lime Rock
Park and many others. Learn more
at
www.shopcraton.com and visit
Craton (#cratoninc) on its
social channels at Facebook at www.facebook.com/attheevents and
Instagram @cratoninc.
About
Progressive American Flat Track
Progressive American Flat Track
is the world's premier dirt
track motorcycle racing series
and one of the longest-running
championships in the history of
motorsports. Sanctioned by AMA
Pro Racing in Daytona Beach,
Fla., the series is highly
regarded as the most competitive
form of dirt track motorcycle
racing on the globe. For more
information on Progressive
American Flat Track, please
visit us on the web, like us
on
Facebook, follow us on
Twitter, check us out on
Instagram and catch all the
Progressive American Flat Track
racing action on
FOX Sports.
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