Sugarlands Distilling Company named Official Moonshine and Broken Antler named Official Whiskey of Progressive American Flat Track

DAYTONA BEACH, Fla. (February 9, 2026) – Progressive American Flat Track, sanctioned by AMA Pro Racing, is thrilled to announce a multi-year partnership with Sugarlands Distilling Company, naming the award-winning craft distillery the Official Moonshine and its new Broken Antler Flavored Whiskey as the Official Whiskey of the series. 

 

The collaboration connects the professional flat track racing community with one of the most respected names in craft distilling. The partnership officially launches at the start of the 2026 season, with Sugarlands taking a lead role in the events surrounding the season opener. As part of the agreement, the distillery will serve as the entitlement sponsor of the Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe's Steel City Pizza and Jostens. Additionally, Sugarlands further cements its commitment to the sport as the presenting sponsor of the Mission Foods Award Party.    

 

Based in Gatlinburg, Tennessee, Sugarlands is a family-owned craft distillery renowned for its house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey. The newest brand from Sugarlands, Broken Antler Flavored Whiskey, blends bold flavor with an approachable whiskey experience. Sugarlands will activate at two rounds during the 2026 season – March 21 in Atlanta and August 22 in Peoria - providing fans with a fun, interactive experience that brings the spirit of the Smokies directly to the track, further celebrating the lifestyle and community that defines the sport. Mark & Digger, stars of the hit television show Moonshiners, will serve as Grand Marshals at both the Atlanta and Peoria events, where Sugarlands will also host special meet-and-greet opportunities with the duo for fans.  

 

“American Flat Track is built on passion, authenticity and community, creating a natural alignment with who we are as a brand,’ said Patrick Sullivan, Sugarlands chief commercial officer. “We’re excited to tap into the culture surrounding the sport and bring our award-winning moonshines and new Broken Antler Flavored Whiskey to the track in a fun, engaging way throughout the 2026 season and beyond.”  

 

The Sugarlands American Flat Track Kick-Off Party Presented by Giuseppe's Steel City Pizza and Jostens will serve as the primary hub for fans, riders, and industry leaders to gather before the first green flag drops. Details regarding the event and specific fan engagements will be announced in the coming weeks. The Kick-Off Party will feature specialty Sugarlands Shine and Broken Antler Flavored Whiskey cocktails, crafted specifically for the event, to toast the beginning of the AMA Pro Racing season.  

 

For more information on Sugarlands Distilling Company and their full line of spirits, visit Sugarlands.com. 

Broken Antler Flavored Whiskey by Sugarlands Distilling Company

 

The 2026 Progressive American Flat Track season debuts at the Royal Enfield Short Track at DAYTONA I & II at Daytona International Speedway on Thursday, March 5 and Friday, March 6.

 

To purchase Royal Enfield Short Track at DAYTONA I & II tickets, visit: https://www.tixr.com/groups/americanflattrack.

 

Watch every race live on https://www.floracing.com.

 

Grab the latest Grand National Championship gear at the American Flat Track online store at https://shop.americanflattrack.com.

 

For more information on Progressive American Flat Track visit https://www.americanflattrack.com. 

Media Contact:

AMA Pro Racing

(386) 492-1014
communications@amaproracing.com

 

About Progressive American Flat Track

Progressive American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. Progressive American Flat Track is televised on FOX Sports and streams live via FloRacing. For more information on Progressive American Flat Track, please visit us on the web, like us on Facebook, follow us on X, and check us out on Instagram.

 

About AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle  and ATV disciplines from its headquarters in Daytona Beach, Fla. Learn more about AMA Pro Racing at www.amaproracing.com.

 

About Sugarlands Distilling Co.   

Sugarlands Distilling Company is a family-owned craft distillery located in Gatlinburg, Tennessee. Since opening its doors in 2014, Sugarlands has grown into a house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, High Rock Vodka, Roaming Man Whiskey and Broken Antler Flavored Whiskey.  

 

Launched in 2022 in collaboration with Dale Earnhardt Jr. and his wife, Amy Earnhardt, High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish.  

 

Roaming Man has received widespread industry acclaim, earning four Double Gold medals at the prestigious San Francisco World Spirits Competition over the past five years (2021, 2023, and two in 2025), and being named Best Whiskey in the 2019 American Craft Spirits Association Awards.  

 

Sugarlands’ vibrant Gatlinburg Distillery has been voted the top craft spirits distillery tasting room in America by USA TODAY 10Best for three consecutive years (2023-2025). It welcomes over one million visitors each year. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.  

 

For more information, please visit www.sugarlands.com  and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.  

AMA Pro Racing

525 Fentress Blvd., Suite B, Daytona Beach, FL 32114
communications@amaproracing.com