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American Flat Track and Cycle Gear Continue Partnership for 2018 Season

Photo Credit: American Flat Track/Brian J Nelson




DAYTONA BEACH, Fla. (February 21, 2018) – American Flat Track (AFT) is proud to confirm that Cycle Gear has renewed its commitment to serve as a proud sponsor of the world's preeminent dirt track championship in 2018.


As America’s largest retailer of motorcycle parts and apparel with over 130 stores in 35 states, Cycle Gear and its staff of knowledgeable professionals are ideally positioned to spread the word of the new golden age of flat track racing to motorcyclists all across the nation. As part of that effort, Cycle Gear will provide fans with a means of purchasing race tickets for key events at select brick-and-mortar locations, while also spearheading an digital outreach campaign.


“Cycle Gear is one of the motorcycle business’s great success stories and we are delighted to partner with them again in 2018,” said Michael Lock, CEO of AFT. “They serve both street and dirt customers, and their support of AFT – the fastest growing motorcycle sport – is very welcome.”


Following the blueprint laid out by last year’s highly-successful partnership, promotional events will lead up to select AFT rounds featuring bike nights, pre-race parties, and giveaway opportunities, including a chance to obtain race day tickets. American Flat Track will again be featured as a contributing sponsor at each bike night while assisting in the in-store giveaways and the promotion of the series at


In addition to its series sponsorship, Cycle Gear is committed as an event sponsor at select rounds this season, including the Calistoga Half-Mile on May 5 and the Harley-Davidson Sacramento Mile on May 19.


“Cycle Gear is proud to continue our partnership with American Flat Track for 2018,” said Dan Nelson, President of Cycle Gear. “We eat, breathe, and sleep racing, so we love the bar-to-bar excitement that American Flat Track offers at each of their events. We also recognize that the enthusiasts attending an American Flat Track race are the same enthusiasts stepping foot into one of our stores or shopping online with us. We appreciate the true value of this partnership and look forward to another great year of racing.”


American Flat Track will kick off its highly-anticipated 2018 season with the Bigger, Better, and Faster Harley-Davidson TT presented by Russ Brown Motorcycle Attorneys at DAYTONA under the lights inside the fabled tri-oval at Daytona International Speedway on Thursday, March 15, 2018. Tickets start at just $30 and are available for purchase now at or by calling 1-800-PITSHOP.

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at and catch all the American Flat Track racing action on NBCSN.


About Cycle Gear:

Founded in 1974, Cycle Gear is the Nation’s largest retailer of motorcycle parts and apparel that has grown to more than 130 stores in 35 states.  Made up of riders and racers, Cycle Gear staffs its stores with very knowledgeable professionals to make sure every customer is pleased with their experience whether it is in the store or online. For more information about Cycle Gear and to find a location nearest you, please visit

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For additional information contact:

AMA Pro Racing Communications, (386) 492-1014,

AMA Pro Racing 525 Fentress Blvd. Suite B Daytona Beach FL 32114