DAYTONA BEACH, Fla.
(February 22, 2023) – AMA Pro
Racing announced today
that its board of managers has
named Gene Crouch
as Chief Executive
Officer (CEO). Crouch,
who has served as the company’s
Chief Operating Officer since
2020, brings a wealth of
multidisciplinary expertise and
leadership capabilities gained
from nearly two decades of
motorsports experience.
“Gene has proven himself as an
experienced and forward-looking
leader,” said Mike Helton,
Chairman of the AMA Pro Racing
Board. “His knowledge of the
motorcycle industry combined
with his ability to balance all
the stakeholders in AMA Pro will
be important to the company’s
future success.”
Crouch has played an
instrumental role in shaping the
direction of AMA Pro Racing
since joining the company when
it was founded in 2008. He’s
spearheaded several critically
important initiatives, including
developing AMA Pro Racing’s
industry-leading timing &
scoring as well as the
innovative FansChoice.tv
livestreaming service. Crouch
has also played a critical role
in securing major sponsorship
and media rights agreements for
the series brands that are
operated out of the company’s
Daytona Beach headquarters,
including Progressive
American Flat Track and
American Hillclimb.
As
Chief Executive, Crouch will now
provide strategic leadership for
North America’s premier
professional motorcycle racing
organization. His primary
directives include developing
growth strategies for the
company’s professional racing
disciplines and fostering
synergistic relationships with
strategic partners and
licensees, including the
American Motorcyclist
Association (AMA), MX Sports Pro
Racing and Feld Motor Sports.
“I’m deeply honored and grateful
to the Board for the opportunity
to lead this incredible
organization,” said Gene Crouch,
CEO of AMA Pro Racing. “The
motorcycle racing industry has
entered an unprecedented era of
cooperation and collaboration. I
look forward to working closely
with the Board and our strategic
partners as we usher in the next
chapter of growth for the
sport.”
Crouch takes the baton as CEO
from predecessor Michael
Lock, who led the
strategy to revitalize
Progressive American Flat Track
after taking the helm in 2016.
Lock will now transition to the
role of Executive
Consultant for AMA Pro
Racing where he will also
support NASCAR
and IMSA with
special projects such as
international racing strategies
and NASCAR’s Garage 56 program
for the 100th running of the 24
hours of Le Mans, scheduled for
June 10-11 of this year.
Both Crouch and Lock will assume
their new roles effective
immediately.
