E3 Spark Plugs and American Flat Track

Renew Partnership for 2019

DAYTONA BEACH, Fla. (March 4, 2019) – American Flat Track announced today its renewed partnership with E3 Spark Plugs as the Official Spark Plug of American Flat Track.


An industry leader in spark plug technology, E3 Spark Plugs feature patented DiamondFIRE technology known to improve both combustion efficiency and overall performance. E3 Spark Plugs feature a complete line of products that serve small engine, automotive, powersports and race applications.


“E3 is an enthusiastic supporter of the American Flat Track series and we are very happy to be partnering once again with them, for 2019," said MIchael Lock, CEO of American Flat Track. “E3 has multiple race and motorcycle applications and their products are relied on by both our pro riders and AFT fans alike.”


In addition to supporting the American Flat Track series, E3 Spark Plugs works directly with individual riders. The development of these relationships allows E3 Spark Plugs to help riders improve performance of their machines while also testing product durability under the most intense racing conditions.


“E3 is excited to be back with American Flat Track for another year of highly competitive, adrenaline-fueled two-wheeled competition,” said Rob Fisher, Vice President of Motorsports for E3 Spark Plugs. "American Flat Track is a natural fit for E3, after all it is truly the original extreme sport and E3 is all about extreme performance.”


American Flat Track will kick off its highly-anticipated 2019 season with the Bigger, Better, and Faster DAYTONA TT presented by Russ Brown Motorcycle Attorneys roaring into action under the lights of the Daytona International Speedway on Thursday, March 14, 2019. Tickets start at just $35 online ($45 at the gate) and are available for purchase now at


For more information on American Flat Track and the upcoming 2019 season visit


Get the latest American Flat Track clothing and merchandise at


For more information on E3 Spark Plugs visit

How to Watch:

NBCSN and are the official homes for coverage of American Flat Track. For the 2019 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.


About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at and catch all the American Flat Track racing action on NBCSN.


About E3 Spark Plugs:

E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance. As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application. In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry.

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For additional information contact:

AMA Pro Racing Communications, (386) 492-1014,