DAYTONA BEACH, Fla. (Mar
9, 2023) – Progressive
American Flat Track announced
today that SBS Friction
A/S will continue as
the Official Brake Pad
of Progressive AFT through
the 2024 season.
SBS Friction A/S also better
known as just SBS, is a dominant
force in global motorsports,
reeling in dozens of world
titles in the decades since its
founding in Denmark back in
1964. After earlier proving its
capabilities in battlegrounds
such as the Superbike World
Championship and World Motocross
Championship, SBS focused its
attention on the world’s
preeminent two-wheeled dirt
track racing championship,
joining as an official partner
in 2018.
“Our commitment to supporting
the sport and Progressive
American Flat Track is both
historically long-term and
significant, as racing is part
of our DNA at SBS. Our racing
compounds – especially the DC
with its smooth initial bite and
high temperature stability - are
often the preferred choice among
teams and riders in American
Flat Track. We use the feedback
we get to perfect our brake
products. We look forward to yet
another 2 years as the official
brake sponsor in the race
series. Go ahead for a great
season,” said SBS Race Manager,
Allan Østli.
As
a global market leader and a
preferred supplier of brake
products, SBS is legendary for
its vast research and
development capabilities. The
first company to produce
aftermarket disc brakes, SBS
routinely pioneers the usage of
bleeding-edge materials and
technologies, not only in racing
but also for the consumer
aftermarket.
“SBS certainly has an impressive
racing pedigree, and they’ve
brought the same commitment
required for that level of
success to their Progressive AFT
efforts,” said Gene Crouch, CEO
of AMA Pro Racing. “We’re
pleased to further our
relationship and appreciate
their steadfast support of the
series.”
For more information on SBS
Friction A/S visit
https://www.sbsbrakes.com.
For more information on
Progressive AFT visit https://www.americanflattrack.com.
The 2023 Progressive American
Flat Track season will launch
with the hugely anticipated
return of the DAYTONA
Short Track I & II at Daytona
International Speedway today, March
9 and Friday,
March 10. Get your
tickets now at https://www.tixr.com/promoters/americanflattrack.
For those that can’t catch the
live action from Daytona
International Speedway, FansChoice.tv is
the live streaming home of
Progressive AFT, sign up now and
catch every second of on-track
action starting with Practice &
Qualifying and ending with
Victory Podium at the end of the
night at https://www.fanschoice.tv.
FOX Sports coverage,
featuring in-depth features and
thrilling onboard cameras, will
premiere on FS1 from
the Daytona Short Track
I on March 18 at 10:30am ET (7:30am
PT) and Daytona Short
Track II on March 19 at 12:30pm
ET (9:30am PT).
