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Oakley Returns as Official Eyewear of American Flat Track

Photo Credit: American Flat Track/Andrea Wilson

 

          

 

DAYTONA BEACH, Fla. (March 20, 2018) – American Flat Track and Oakley have reached an agreement extending their existing partnership for the 2018 season, naming the California-based company the Official Eyewear of American Flat Track.

 

As part of the continued partnership, Oakley, a sports brand that is present in virtually every extreme sporting discipline, will showcase the brand’s products and technologies through different touch points at the races, as well as for fans watching at home through FansChoice.tv and other live-broadcast integrations.

 

“Oakley is synonymous with professional sports, and has a rich heritage within the motorcycle industry,” said Michael Lock, CEO of American Flat Track. “American Flat Track is the fastest-growing series in motorcycling and we are delighted to grow and extend our partnership with Oakley.’

 

Oakley has long used athletic endorsements to authenticate its products and tell its brand story, and the eyewear maker will sponsor in 2018 defending AFT Twins riders Jared Mees, Indian Motorcycle teammate Bryan Smith, the entire Harley-Davidson factory team of Brandon Robinson, Sammy Halbert and Jarod Vanderkooi, and AFT Singles title-contenders Kolby Carlile and Shayna Texter in 2018. The riders will be wearing Oakley goggles equipped with leading technologies to provide impact protection, enhanced peripheral view and comfort.

 

“With Oakley deeply rooted in two-wheel motorsports, and with a legacy that dates back to the early ’70s, it’s fitting that we align with one of the most authentic forms of motorcycle racing,” said Anthony Paggio, Oakley’s Global Director of Sports Marketing. “We are honored that we can give back and support the American Flat Track series.”  

 

The partnership will be activated at all American Flat Track events through customized, on-site fan experiences and product demos. Officials and staff of the series will also utilize the high-definition protective gear of the Oakley product line during the 2018 season by wearing the latest optic technology.

 

What’s Next:

Come watch the red Georgia clay fly and see AFT Twins and AFT Singles riders compete for podium spots at race number two of American Flat Track’s 2018 season – the Harley-Davidson Atlanta Short Track presented by Hellbender Harley-Davidson. It all happens on April 7, 2018 at legendary Dixie Speedway in Woodstock, Ga., just 30 minutes northwest of downtown Atlanta. Tickets start at just $30, and a wide variety of premium and VIP tickets are available as well at https://www.showclix.com/event/atlanta-short-track.

 

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.


About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.


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For additional information contact:

AMA Pro Racing Communications, (386) 492-1014, communications@amaproracing.com

AMA Pro Racing 525 Fentress Blvd. Suite B Daytona Beach FL 32114