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Al Lamb's Dallas Honda Named Title Sponsor of Texas Half-Mile

Al Lamb's Dallas Honda to Join Russ Brown Motorcycle Attorneys as Event Sponsor

DAYTONA BEACH, Fla. (March 28, 2019) - In the weeks leading up to the highly-anticipated third round of its 2019 season, American Flat Track announced today that Al Lamb's Dallas Honda will be the Entitlement Sponsor of its Texas Half-Mile event. The Al Lamb's Dallas Honda Texas Half-Mile presented by Russ Brown Motorcycle Attorneys will roar into Texas Motor Speedway on Saturday, April 20.

 

Family-owned by proud Texans, Al Lamb's Dallas Honda has grown from its 1977 suburban-based dealership into a Texas-sized powerhouse, proudly staffed by knowledgeable motorcycle enthusiasts. The dealership houses over 35,000 square feet of new and used motorcycles, ATVs, side-by-sides and power equipment (www.DallasHonda.com).


"Al Lamb's Dallas Honda is a key supporter of American Flat Track and the Texas Half-Mile," said Cameron Gray, COO of AFT Events. "The dealership is a powerhouse presence in the area, and we couldn't be more excited to continue our partnership for the event. AFT fans can look forward to better racing, an enhanced VIP experience and plenty of family-friendly fun at the track." 

 

An active supporter of the sport, Al Lamb's Dallas Honda also sponsors the Richie Morris Racing team, featuring Mikey Rush and fellow Roof Systems AFT Singles presented by Russ Brown Motorcycle Attorneys competitors Cameron Smith and Cole Zabala

 

“We are pleased to once again be a part of American Flat Track's event at Texas Motor Speedway,” said Al Lamb, owner of Dallas Honda. “North Texas has rich history in flat track racing. As long-time flat track fans and racers, we are proud to support the sport with both event and race team sponsorship. We invite all fans out to enjoy the event and meet the racers.”

 

In addition to dealer activation and presence from Al Lamb's Dallas Honda, fans at the event can look forward to live music by The Pete Barbeck Duo, an Easter egg hunt for children and performances by the Dallas Cowboys Rhythm & Blue Drumline.

 

American Flat Track's highly-anticipated third round - the Al Lamb's Dallas Honda Texas Half-Mile presented by Russ Brown Motorcycle Attorneys - roars into the iconic Texas Motor Speedway on Saturday, April 20, 2019. Tickets start at just $40 online and kids 12 and under are FREE. Get your tickets now at www.americanflattrack.com.

 

For more information on American Flat Track visit www.americanflattrack.com.

 

To get the latest American Flat Track clothing and merchandise visit www.americanflattracker.com.

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2019 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.

 

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.


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For additional information contact:

AMA Pro Racing Communications, (386) 492-1014, communications@amaproracing.com


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