DAYTONA BEACH, Fla.
(August 7, 2024) – Progressive
American Flat Track,
sanctioned by AMA Pro
Racing and in
collaboration with AFT
Events,
Øuterkind and the
City of Sturgis,
is excited to announce that
Beef Logic, Inc.
has been named an
Official Partner of the
Arrowhead Brass Sturgis TT
presented by Rick Ware Racing &
The CAT Rental Store
set to take place in the
Streets of Downtown Sturgis,
South Dakota, on
Sunday, August 11.
Beef Logic is a 501c3 nonprofit
organization that educates the
public about the nutritional
value of beef. Through a wide
variety of innovative and
immersive promotions, marketing
efforts, and outreach
experiences, Beef Logic
encourages others to learn about
the role beef farmers play in
delivering a high-quality
protein product that in turn
creates a stronger, more
vibrant, and healthier
community.
To those ends, Beef Logic has
developed a comprehensive sports
nutrition program that utilizes
beef as its premier protein
called “Build Your Base.”
Originally developed as a
collaboration between the South
Dakota Beef Industry Council and
Sanford Health, Build Your Base
has since become a national
program that works with athletes
and families of all ages. As
part of Build Your Base, Beef
Logic has introduced its own
product, Build Your Base jerky,
an all-beef meat stick that
utilizes a 90/10 blend with 11
grams of protein per ounce.
Progressive AFT and Beef Logic
will team up for a number of
initiatives in the lead up to
the Arrowhead Brass Sturgis TT.
On Thursday, August 8th, series
stars Briar Bauman,
Brandon Robinson,
Kody Kopp, and
Shayna Texter-Bauman
will visit Shaw Ranch,
a fifth-generation ranch
homesteaded in 1896 where the
Shaw family continues to raise
commercial Angus cattle to this
day. The tour guide will be Les
Shaw, Vice President of Beef
Logic Inc., with the program’s
President, Eric Sumption, also
in attendance.
Briar, Brandon, Kody, and Shayna
will then participate in Friday
afternoon’s Fajita
Faceoff, a competition
led by celebrity chef,
Justin Warner to create
the ultimate fajitas using South
Dakota beef product and Mission
Foods tortillas. The event will
take place at Harley-Davidson
Rally Point at 5:30 p.m. local
time.
Beef Logic will also have an
active presence on race day with
a promotional booth in Downtown
Sturgis near the temporary
street circuit.
Attendance for the inaugural
Arrowhead Brass Sturgis
TT presented by Rick Ware Racing
& The CAT Rental Store
is free of charge. Fans who
would like to upgrade to one of
the Arrowhead Brass
Sturgis TT VIP Experiences
may do so at
https://www.tixr.com/groups/americanflattrack/events/sturgis-tt-112510.
The Arrowhead Brass
Sturgis TT pre-race
show will air on FS2
on Saturday,
August 17, at
1:00 p.m. ET (10:00
a.m. PT), immediately followed
by the race broadcast on
FOX at 2:00
p.m. ET (11:00 a.m.
PT). The complete two-hour
pre-race and race package will
then re-air on FS1
later that evening,
starting at 9:00 p.m. ET
(6:00 p.m. PT).
For more information on the
Sturgis TT visit
https://sturgistt.com
For more information on Beef
Logic, Inc. visit
https://beeflogicinc.org.
For more information on
Progressive AFT visit
https://www.americanflattrack.com.
