DAYTONA BEACH, Fla.
(October 23, 2024) – Progressive
American Flat Track,
sanctioned by AMA Pro
Racing, is thrilled to
confirm another season of
record-breaking viewership
across platforms. The season
tallied up total viewership of
greater than 3.6 million
across broadcast, livestream,
and social media – an increase
of over 41% on
a per race basis – while earning
its highest single-race ratings
for the series to date on
FS1.
The 2024 season saw continued
impressive performance in the
series’ multi-year partnership
with FOX Sports,
with Progressive AFT featured on
a combined 100
linear television hours for race
broadcasts on FOX,
FS1, and
FS2, while
attracting over 430,000
viewers for a single race
broadcast.
Meanwhile, the all-new
partnership with
FloSports proved a
resounding success. The first
year of the agreement saw the
series’ Digital/OTT presence
elevated to the next level, and
the fans responded by logging on
and tuning in. Livestreaming
viewership was up over
37% following the
switch while helping to attract
a new generation of fans, with
54% of all
digital viewers between 18 and
49 years old.
“We're thrilled by the
incredible fan growth and
record-breaking viewership this
season,” said Gene Crouch, CEO
of Progressive American Flat
Track. “With a breakout year in
our FloSports partnership and
another record-breaking year
with FOX Sports, the energy from
fans, riders, and partners has
been outstanding, and we can’t
wait to continue this momentum
into 2025.
The overall ratings success puts
Progressive AFT in a position of
strength as it prepares for what
promises to be a fascinating
2025 season in which the world’s
greatest motorcycle dirt
trackers will clash for Mees’
vacated throne. Stay tuned for
an announcement of the ‘25
series slate in the near future.
Viewership Totals for
the 2024 Progressive AFT season:
-
Total Viewership: 3,654,468 (a
20% increase in
viewership over 2023)
-
Average Viewership:
228,404 viewers
per event (a 39%
increase over 2023)
-
Digital/OTT Viewership:
1,601,468
(a 139% increase over 2023)
For more information on
Progressive AFT visit
https://www.americanflattrack.com.
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