DAYTONA BEACH, Fla. (November 26, 2018) – American Flat Track (AFT) and Dainese USA Inc. announced today a renewed and amplified partnership. The multi-year agreement designates Dainese as the Official Safety Partner of American Flat Track – a title Dainese is embracing with the implementation of an exciting rider discount program.
For 2019, Dainese is offering a racing support program for riders who are in need of updated leathers and protection. This program will be a key element in AFT’s continued quest to create safer conditions for its riders.
“Dainese has been a market-leader for over 45 years and has outfitted some of the most famous names in motorcycling, from Agostini, Roberts and Sheene, to Valentino Rossi,” said Michael Lock, CEO of American Flat Track. “As AFT continues to grow, we are delighted to be partnering with this famous brand in order to bring the best technology and safety equipment to America’s Original Extreme Sport.”
As the world leaders in motorcycle protection, Dainese is known for stylish, innovative and high-quality products trusted by two-wheeled motorsport icons worldwide. Over the last two seasons, Dainese has been worn by some of the top riders, including the Indian Wrecking Crew. The collaboration between the riders and Dainese has provided valuable information for the continued development of Dainese product to specifically support the needs of flat track racers.
About
American Flat Track:
DAINESE GROUP - MISSION SAFETY Founded in 1972 by Lino Dainese, true to its mission of advocating and delivering safety in dynamic sports, the Company designs advanced protective head-to-toe gear for motorcycling, winter sports, cycling, horse riding and sailing. In 2007 Dainese acquired the iconic premium sport helmet manufacturer AGV, established in 1947. The new Dainese Settantadue brand, established in 2017, reinterprets the design of historic garments that are a part of the stylistic heritage of the Group, with a contemporary twist. Dainese and AGV products represent the technology frontier in the field of protection for dynamic sports and are used by the world's top athletes including Valentino Rossi and Sofia Goggia, Olympic Champion and winner of the Downhilll World Cup.
How to Watch: NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2018 season, NBCSN’s coverage of AFT moves to highly-coveted, weekend afternoon programming slots within two weeks of each event. The complete schedule for AFT on NBCSN can be viewed at http://www.americanflattrack.com/events-nbcsn/. FansChoice.tv remains a cornerstone of AFT's digital strategy, providing live streaming coverage of every event on AFT’s live page while previous events and exclusive features are available on AFT’s VOD page.
For additional information contact:
AMA Pro Racing
Communications,
(386) 492-1014,
communications@amaproracing.com |