ELF Fuels and
Lubricants Comes on Board as
Title Sponsor of Iconic Unadilla
National in Central New York
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Round 9 of 2024 Pro
Motocross Championship
to Kick Off Stretch Run on
August 10
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MORGANTOWN,
W.Va. (April
11, 2024) –
MX Sports
Pro Racing, Inc., in
conjunction with
Unadilla Motocross, has
announced the addition
of a new event partner
in
ELF Fuels and Lubricants,
which will become title
sponsor of the 38th
running the
ELF Unadilla National
on August 10 from
Central New York’s
iconic Unadilla MX. The
longest-running venue in
American motocross will
kick off the stretch run
of the summer season as
Round 9 of the 2024
Pro Motocross
Championship,
sanctioned by AMA Pro
Racing, and Round 26 of
the
SuperMotocross World
Championship Series.
“We are very excited to
see such a great company
with a long and storied
history in the sport of
motorcycle racing take
on a very prominent role
for the 2024 Unadilla
National,” stated Greg
Robinson, Co-Owner and
Operator, Unadilla
Motocross. “With each of
our companies holding a
long and unique legacy
within the industry, we
are a great fit
together. ELF is well
known across a variety
of motorsports
disciplines throughout
Europe and is very eager
to bring its line of
fuel and lubricants,
already battle tested in
motorcycle racing, back
to the U.S. market.”
Unadilla’s legacy is
amongst the most
impactful in the history
of American motocross.
Established by Ward and
Peg Robinson in 1969,
its existence predates
the Pro Motocross
Championship, which
positioned the track as
an integral site of
competition during the
sport’s infancy in the
United States. Unadilla
quickly earned notoriety
as a host of Trans-AMA
events and was a part of
the inaugural 1972
season of the Pro
Motocross Championship.
It then became the
longtime home venue of
the 250cc USGP and in
1987 earned the
distinction of hosting
the first ever FIM
Motocross of Nations on
U.S. soil. It returned
to the Pro Motocross
Championship in 1989 and
has remained a pillar of
the series ever since.
With its sprawling,
natural-terrain layout
that takes full
advantage of the
undulating landscape of
the Unadilla Valley, the
old school nature of
Unadilla MX has meshed
seamlessly with the
sport’s progression to
faster, more capable
motorcycles ridden by
supremely fit and
skilled athletes. It
remains a perfect
synergy of the early
days of motocross and
its current modern era.
“It’s hard to believe
that this season marks
our 55th year of
motocross racing here at
Unadilla,” added
Robinson. “The
combination of motocross
and supercross into the
SuperMotocross World
Championship is
propelling the sport
forward in new, exciting
ways, while also fueling
growth with new fans of
the sport flocking to
events. Our existing
fans, as well as those
new fans coming to our
event can expect a
jam-packed day of racing
action, which is usually
one of the highlight
rounds of the series. We
welcome ELF Fuels and
Lubricants back to
Unadilla in a much more
prominent role in 2024
as they ready for a
larger push into the
U.S. market. Their
partnership is crucial
to our ability to bring
this event to the masses
year after year and we
hope our fans, as
always, will step up and
support those that help
us make the Unadilla
National possible.”
ELF, whose slogan is “A
Brand of Passion,” is a
multinational company
with a storied history
in motorsports that
spans more than 50
years. That passion has
served as the driving
force of the brand’s
decades of innovation
and performance, where
success on the racetrack
alongside ELF’s many
manufacturing partners
has provided a
foundation for proven
consumer products with
global notoriety. ELF’s
own two-wheel legacy has
roots dating back to the
early 1970’s, where
collaborations with
familiar manufacturers
like Honda and Yamaha
helped the brand leave
an indelible mark in
road racing. Now, ELF
has turned its attention
to the off-road
discipline and the
world’s most prestigious
motocross championship,
with the same
innovation, passion, and
commitment that has
defined the company from
the very beginning.
“We are thrilled to
return as a partner of
the Unadilla National,
this time in a much
larger role,” said Mike
Beam, Key Accounts
Manager for ELF Fuels
and Lubricants. “Last
year, we began the
process of entering the
U.S. market with our ELF
brand of fuels and
lubricants. To get our
feet wet, we decided to
start with a small event
sponsorship for the 2023
Unadilla National and
were simply blown away
by what we experienced.
We knew then that we had
to come back in a much
larger capacity for
2024, and here we are!
Our goal is to use this
sponsorship to fuel a
much larger push to get
recognition for our
products, which we feel
are the best in the
industry.”
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The 2024 Pro Motocross
Championship is the
centerpiece of the
SuperMotocross World
Championship, with an
11-round summer schedule
that will visit 10
different states from
late May through the end
of August. The season
will kick off on
Memorial Day Weekend in
Southern California with
the Fox Raceway National
on Saturday, May 25,
from Fox Raceway at
Pala.
Tickets are now
available for all 11
rounds and can be
purchased by visiting
www.ProMotocross.com. |
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For information
about the Pro
Motocross
Championship, please
visit ProMotocross.com and
be sure to follow
all of the Pro
Motocross social
media channels for
exclusive content
and additional
information on the
latest news:
Available for download
for both Apple and
Android devices is the
official Pro Motocross
App. Fans of American
motocross can have
access to the world’s
most prestigious
off-road motorcycle
racing series right at
their fingertips on
their mobile devices.
Developed by AMA Pro
Racing, the Pro
Motocross App provides
users with the most
important information
surrounding the Pro
Motocross Championship,
from series news to
schedule and ticket
information, as well as
broadcast schedule
details and live timing
& scoring. Download it
now via the App
Store or Google
Play.
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MX Sports Pro
Racing
MX Sports Pro Racing,
Inc., manages and
produces the world's
premier motocross racing
series - the Pro
Motocross Championship,
sanctioned by AMA Pro
Racing. MX Sports Pro
Racing is an industry
leader in off-road
powersport event
production and
management, whose
mission is to showcase
the sport of
professional motocross
competition at events
throughout the United
States. Through its
various racing
properties, partnerships
and affiliates, MX
Sports Pro Racing, Inc.,
organizes events for
thousands of racing
athletes each year and
attracts millions of
motorsports spectators.
Visit
www.mxsportsproracing.com
for more information.
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Pro Motocross
Championship
The Pro Motocross
Championship features
the world's fastest
outdoor motocross
racers, competing aboard
homologated bikes from
one of eight competing
manufacturers on a
collection of the
roughest, toughest
tracks on the planet.
Racing takes place each
Saturday afternoon, with
competition divided into
two classes: one for
250cc machines, and one
for 450cc machines. MX
Sports Pro Racing, the
industry leader in
off-road powersports
event production,
organizes the Pro
Motocross Championship.
More information can be
found at
www.ProMotocross.com.
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SuperMotocross
World Championship
The SuperMotocross World
Championship™ is the
premier off-road
motorcycle racing series
that combines the
technical precision of
stadium racing with the
all-out speed and
endurance of outdoor
racing. Created in 2022,
the SuperMotocross World
Championship combines
the Monster Energy AMA
Supercross Championship
and the Pro Motocross
Championship, sanctioned
by AMA Pro Racing, into
a 31-event series that
culminates in a
season-ending two round
playoff and
SuperMotocross World
Championship Final.
Visit
SuperMotocross.com
for more information.
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AMA Pro Racing
AMA Pro Racing is the
premier professional
motorcycle racing
organization for North
America, operating a
full schedule of events
and championships for a
variety of motorcycle
disciplines. It serves
as the sanctioning body
of the Pro Motocross
Championship.
Learn more about AMA Pro
Racing at
www.amaproracing.com.
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NBC Sports
NBC Sports connects
people to the moments
that matter most and
serves sports fans 24/7
with premier live
events, insightful
studio shows, and
compelling original
programming. The sports
media company presents
premier content across
linear platforms NBC,
USA Network, Golf
Channel, as well
numerous digital sites,
including Peacock. It
also consists of NBC
Sports Next, a
subdivision of NBC
Sports and home to all
NBCUniversal digital
applications in sports
and technology within
its three groups: Youth
& Recreational Sports,
Golf, and Betting &
Gaming. NBC Sports
possesses an
unparalleled collection
of media rights
agreements, partnering
with some of the most
prestigious sports
properties in the world:
the SuperMotocross World
Championship Series, the
International Olympic
Committee and United
States Olympic and
Paralympic Committee,
the NFL, Big Ten
Conference, NASCAR,
INDYCAR, PGA TOUR, Notre
Dame Football, The R&A,
PGA of America, USGA,
Churchill Downs, Premier
League, MLB, Tour de
France, Roland-Garros,
and many more.
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Peacock
Peacock's expansive
programming features
live sports coverage
including the
SuperMotocross World
Championship Series, Sunday
Night Football,
Premier League, MLB
Sunday Leadoff,
NASCAR, INDYCAR, Notre
Dame Football, golf,
Olympic sports, horse
racing, and much more.
Peacock also offers
daily sports programming
on the NBC Sports
channel which streams
Peacock Original
Brother From Another
and staples like The
Dan Patrick Show
and Pro Football
Talk Live.
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