RedBud Announces Bob The Cooler Co.
as Title Sponsor of 2024 RedBud National

“America’s Motocross Track” is Primed for 51st Running on Saturday, July 6

 

      
MORGANTOWN, W. Va. (June 13, 2024) – There’s no denying it can get hot during July in Michigan, with humidity the locals call “Air that you wear.” The yearly pilgrimage to the RedBud National produces a sea of RVs, campers, pickup trucks, tents, and autos spread across RedBud’s vast grounds. And you can bet there’s an equal number of ice-filled coolers on hand at each and every one of those camping and parking spots, ensuring food and beverages are cool and at-the-ready.
 
Keeping that visual in mind, RedBud is pleased to announce upstart Bob The Cooler Co., a premium cooler, drinkware, and accessories company based out of Scottsdale, Arizona, as the new title sponsor of the RedBud National on July 6–Round 6 of the 2024 Pro Motocross Championship, sanctioned by AMA Pro Racing.
 
Billed as “Not just a product – it’s a companion,” BOB’s frontman, former motorsports director for Rockstar Energy, Jordan Cochrum, agrees that there’ll be an immediate synergy with the RedBud fans in attendance. Bob The Cooler Co.’s reliable products are built for convenience and to “Keep you cool in the most epic moments of your life,” which, to the legions of RedBud faithful, comes each and every year on 4th of July weekend.
 
“We’ve been in the action sports biz for, like, forever,” said Cochrum. “And seriously, our gear will keep you chillin’ through life’s hottest moments. And in July… in Michigan…it doesn’t get any hotter than the gate dropping on the Bob The Cooler Co. RedBud National. Ask for us by name at your local powersports dealer.”
Monster Energy Kawasaki rider Jason Anderson is a Bob The Cooler Co. athlete.
Photo Courtesy Bob The Cooler Co.
BOB’s the silent backdrop to laughter, stories, and cheers at gatherings for all walks of life and adventures. And for moto fans, Bob The Cooler Co. products are also an excellent starting/sticking point for all those free decals collected from the RedBud midway and pro pits.   Picture this…cool drinks and heritage, marked by motocross stickers from the years and decades at the RedBud National with your BOB “companion” cooler.
 
“We’ve checked out the BOB cooler products, and I’ve sent some out with our equipment operators and crew–all coming back at the end of a long work day prepping for the National with ‘Can I keep this?’ reviews,” said RedBud’s Tim Ritchie. “You always look for the right synergy with your sponsors. And with Bob The Cooler Co., I’ll tell you right now, these deals are going to be an instant hit with the RedBud crowd.”
 
Be sure and check out the "Bob’s Cool Zone” at RedBud, along with Nasty Beast Hard Tea from Monster Brewing Co., supporting the Fan Zone, ensuring a refreshing VIP experience with adult beverages. This partnership aligns with Bob The Cooler Co.’s commitment to providing high-quality, enjoyable and "chill" experiences to fans at RedBud.
 
Tickets to the Bob The Cooler Co. RedBud National can be purchased by visiting www.ProMotocross.com.
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For information about the Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:
Available for download for both Apple and Android devices is the official Pro Motocross App. Fans of American motocross can have access to the world’s most prestigious off-road motorcycle racing series right at their fingertips on their mobile devices. Developed by AMA Pro Racing, the Pro Motocross App provides users with the most important information surrounding the Pro Motocross Championship, from series news to schedule and ticket information, as well as broadcast schedule details and live timing & scoring. Download it now via the App Store or Google Play.
 
MX Sports Pro Racing
MX Sports Pro Racing, Inc., manages and produces the world's premier motocross racing series - the Pro Motocross Championship, sanctioned by AMA Pro Racing. MX Sports Pro Racing is an industry leader in off-road powersport event production and management, whose mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing, Inc., organizes events for thousands of racing athletes each year and attracts millions of motorsports spectators.
 
Visit www.mxsportsproracing.com for more information.
Pro Motocross Championship
The Pro Motocross Championship features the world's fastest outdoor motocross racers, competing aboard homologated bikes from one of eight competing manufacturers on a collection of the roughest, toughest tracks on the planet. Racing takes place each Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. MX Sports Pro Racing, the industry leader in off-road powersports event production, organizes the Pro Motocross Championship.
 
More information can be found at www.ProMotocross.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing organization for North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. It serves as the sanctioning body of the Pro Motocross Championship.
 
Learn more about AMA Pro Racing at www.amaproracing.com.
SuperMotocross World Championship
The SuperMotocross World Championship™ is the premier off-road motorcycle racing series that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the SuperMotocross World Championship combines the Monster Energy AMA Supercross Championship and the Pro Motocross Championship, sanctioned by AMA Pro Racing, into a 31-event series that culminates in a season-ending two round playoff and SuperMotocross World Championship Final.
 
Visit SuperMotocross.com for more information.
 
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For additional information, please contact us at media@mxsportsproracing.com
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