100% Continues
Support as “Official
Eyewear” Partner
of Pro Motocross
Championship
|
|
Star-Studded Lineup of
Athletes Lead the Way on the
Racetrack
|
|
MORGANTOWN,
W.Va. (July 4,
2024) – MX Sports Pro
Racing, Inc., has
announced the return of
100% as the
“Official Eyewear” of
the
Pro Motocross
Championship,
sanctioned by AMA Pro
Racing. The San Diego
based manufacturer of
goggles, sunglasses,
gloves, and accessories
has been a fixture in
the series for several
years as an integral
partner and supporter of
the world’s most
prestigious off-road
motorcycle racing
series.
“Our company was founded
through a passion for
the captivating
competition and
relentless pursuit of
victory on the iconic
racetracks of the Pro
Motocross Championship.
Our continued support of
the series has become
part of the fabric of
our brand,” said Dave
Ginolfi, Sports Moto
Marketing Manager, 100%.
“These truly gifted
athletes give it their
all, week in and week
out, putting everything
on the line in hopes of
becoming champion. True
to our name, 100%
embodies that commitment
to being the best,
creating proven,
battle-tested goggles
and sunglasses worn by
the most successful
racers in the sport.”
|
|
|
|
Reigning Pro
Motocross, Supercross,
and SuperMotocross World
Champion
Jett Lawrence is the
face of 100% in the 450
Class.
Photo Courtesy MX Sports
Pro Racing, Inc.
|
|
|
As a brand, 100% has
long been associated
with motocross
Americana, with roots
that date back to the
early 1980’s, during one
of the most iconic eras
of the sport. The
lineage can be traced
back to legends like
David Bailey, Johnny
O'Mara, and Rick
Johnson, who wore the
100% logo on their
jerseys, with a modern
rebirth that has seen
the brand reclaim its
prominence within the
motocross world while
also expanding into
other sports like
cycling, mountain
biking, snow sports, and
even baseball.
Today, the lineup of
100% athletes features
the biggest names in the
SuperMotocross World
Championship Series,
including reigning Pro
Motocross, Supercross,
and SuperMotocross World
Champion Jett Lawrence,
fellow SuperMotocross
World Champion Haiden
Deegan, former Pro
Motocross Champion Dylan
Ferrandis, multi-time
MX2 World Champion Tom
Vialle, and multi-time
Supercross Champion
Cooper Webb.
“The legacy of 100%
dates back to one of the
most formative periods
in the history of
American motocross,
making it a name that
has become synonymous
with not just the Pro
Motocross Championship,
but the sport as a
whole,” said Davey
Coombs, President, MX
Sports Pro Racing. “The
modern evolution of the
brand, which was founded
by late visionary Drew
Lien, has seen it become
a multi-faceted company,
with products worn by
the most recognizable
and talented names in
not just motocross, but
also a wide array of
sporting disciplines. We
are grateful for their
many years of support as
the ‘Official Eyewear’
of the Pro Motocross
Championship and
celebrate their
continued successes on
the racetrack.”
|
|
|
|
Defending 250cc
SuperMotocross World
Champion Haiden Deegan
currently sits atop the
championship standings
in the 250 Class.
Photo Courtesy MX Sports
Pro Racing, Inc.
|
|
The Pro Motocross
Championship will reach
its halfway point of the
2024 season with Round 6
of the summer and the
sport’s own Independence
Day tradition that is
the Bob The Cooler
RedBud National from
Michigan’s storied
RedBud MX this Saturday,
July 6. Tickets for
RedBud and the remaining
rounds of the
championship can be
purchased by visiting
www.ProMotocross.com. |
|
For information
about the Pro
Motocross
Championship, please
visit ProMotocross.com and
be sure to follow
all of the Pro
Motocross social
media channels for
exclusive content
and additional
information on the
latest news:
Available for download
for both Apple and
Android devices is the
official Pro Motocross
App. Fans of American
motocross can have
access to the world’s
most prestigious
off-road motorcycle
racing series right at
their fingertips on
their mobile devices.
Developed by AMA Pro
Racing, the Pro
Motocross App provides
users with the most
important information
surrounding the Pro
Motocross Championship,
from series news to
schedule and ticket
information, as well as
broadcast schedule
details and live timing
& scoring. Download it
now via the App
Store or Google
Play.
|
|
MX Sports Pro
Racing
MX Sports Pro Racing,
Inc., manages and
produces the world's
premier motocross racing
series - the Pro
Motocross Championship,
sanctioned by AMA Pro
Racing. MX Sports Pro
Racing is an industry
leader in off-road
powersport event
production and
management, whose
mission is to showcase
the sport of
professional motocross
competition at events
throughout the United
States. Through its
various racing
properties, partnerships
and affiliates, MX
Sports Pro Racing, Inc.,
organizes events for
thousands of racing
athletes each year and
attracts millions of
motorsports spectators.
Visit
www.mxsportsproracing.com
for more information.
|
|
Pro Motocross
Championship
The Pro Motocross
Championship features
the world's fastest
outdoor motocross
racers, competing aboard
homologated bikes from
one of eight competing
manufacturers on a
collection of the
roughest, toughest
tracks on the planet.
Racing takes place each
Saturday afternoon, with
competition divided into
two classes: one for
250cc machines, and one
for 450cc machines. MX
Sports Pro Racing, the
industry leader in
off-road powersports
event production,
organizes the Pro
Motocross Championship.
More information can be
found at
www.ProMotocross.com.
|
|
AMA Pro Racing
AMA Pro Racing is the
premier professional
motorcycle racing
organization for North
America, operating a
full schedule of events
and championships for a
variety of motorcycle
disciplines. It serves
as the sanctioning body
of the Pro Motocross
Championship.
Learn more about AMA Pro
Racing at
www.amaproracing.com.
|
|
SuperMotocross
World Championship
The SuperMotocross World
Championship™ is the
premier off-road
motorcycle racing series
that combines the
technical precision of
stadium racing with the
all-out speed and
endurance of outdoor
racing. Created in 2022,
the SuperMotocross World
Championship combines
the Monster Energy AMA
Supercross Championship
and the Pro Motocross
Championship, sanctioned
by AMA Pro Racing, into
a 31-event series that
culminates in a
season-ending two round
playoff and
SuperMotocross World
Championship Final.
Visit
SuperMotocross.com
for more information.
|
|
|
|
|
