Pro Motocross
Championship Enjoys
Sustained Growth in 2025
as it Gears Up for
Critical Summer Stretch Run
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Increases in Broadcast
Viewership, Live Attendance,
and Social Engagement
Accompany Superstar Rise of
Jett Lawrence & Haiden
Deegan
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MORGANTOWN, W.Va.
(July 31, 2025) –
Another thrilling summer
of the prestigious Pro
Motocross Championship,
sanctioned by AMA Pro
Racing, has provided
incredible exposure for
the outdoor component of
the SMX World
Championship, as the
stretch run of the
regular season awaits
with a three-race swing
to not only crown a pair
of champions, but also
finalize the elite field
of competitors that will
contest the highly
anticipated SMX
Playoffs. The first
eight races of the 11
events that comprise the
Pro Motocross
Championship have
collectively provided
another year of growth
for the series as it
nears the end of its
54th season, with
increases across
broadcast viewership,
live attendance, and
social media engagement.
These figures coincide
with the ascension of
the championship’s
respective points
leaders, Honda HRC
Progressive’s Jett
Lawrence in the 450
Class and Monster Energy
Yamaha Star Racing’s
Haiden Deegan in the 250
Class, into superstar
talents on converging
paths to a rivalry
poised to carry SMX into
its next generation.
“You simply cannot deny
the incredible speed,
skill, and personalities
possessed by both Jett
Lawrence and Haiden
Deegan. While their
approaches are
dramatically different,
the end result has been
similar, a historic
level of dominance over
their respective
divisions,” said Davey
Coombs, President, MX
Sports Pro Racing. “The
passionate audiences
behind these two stars,
an entire nation of
Australians propping up
a fellow countryman in
Lawrence and the social
driven Gen Z-ers who
have followed Deegan’s
documented life and
career on YouTube, have
provided an incredible
surge in interest in SMX
as a whole. The
excitement of those
fans, paired with the
expanded global interest
these two athletes have
generated by their
on-track prowess, has
allowed the Pro
Motocross Championship
to enjoy one of its most
successful seasons ever
across virtually every
measurable data set.”
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The superstar
ascensions of both Jett
Lawrence (18) and Haiden
Deegan (1) have
headlined the on-track
excitement surrounding
the 2025 Pro Motocross
Championship.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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For the award-winning
broadcasts, the SMX
League’s partnership
with NBC Sports has made
the Pro Motocross
Championship more
accessible than ever
before. The Peacock
streaming platform has
provided a go-to home
for the SMX World
Championship, with
dedicated comprehensive
live event coverage for
all 11 Pro Motocross
races, where each
Saturday kicks off with Race
Day Livefollowed by
wall-to-wall,
uninterrupted coverage
of the motos. To date,
the average unique
viewership of the Pro
Motocross Championship
on Peacock is up
17% over last
season. That increase
has significantly
contributed to the more
than 1.5 billion total
minutes streamed on
Peacock over the course
of the 2025 SMX World
Championship thus far,
including Supercross.
Complementing the
coverage on Peacock have
been multiple live
network telecasts on NBC
Broadcast Network, which
has brought both the 450
Class and 250 Class
battles into millions of
homes. The two-hour live
network showcase from
Washougal MX Park on
July 19, which hosted
the annual Military
Appreciation Race,
showcased the sport’s
ability to captivate
viewers, with a total
audience delivery of
926,000 across
NBC and NBC Sports’
digital platforms. An
additional complement to
the overall domestic
viewership of the Pro
Motocross Championship
has been an extension of
the league’s partnership
with NBC Sports through Telemundo
Deportes, which
has hosted a Spanish
language simulcast
across its various
digital channels for
every race this summer,
providing U.S.-based
Spanish speakers with a
dedicated resource to
watch the races.
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The Championship's
most recent race at
Washougal, in which
Chase Sexton (1) ended
Jett Lawrence's (18) win
streak, captured a total
audience delivery of
926,000 across
NBC and NBC Sports'
digital platforms.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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While millions of
viewers have watched the
season unfold from home
or on their mobile
devices, hundreds of
thousands of spectators
have attended the first
eight races of the
season in person. The
dynamic venues that make
up the championship are
individually unique and
offer some of the most
scenic and compelling
settings for fans, from
the mountainside
landscape of Thunder
Valley and the
amphitheater setting of
High Point, to the
intimacy of Southwick
and the tree-lined
surroundings of
Washougal.
Collectively, more
than 100,000 spectators have
attended a Pro Motocross
National thus far in
2025, as most events
have enjoyed a 10%
increase in
live attendance.
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More than 100,000
fans have attended a Pro
Motocross race this
summer, with a 10%
increase in attendance
for most events on the
schedule.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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One of the driving
forces of the interest
surrounding the
championship has been a
continually expanding
global audience, largely
attributed to a growing
lineup of international
athletes taking their
talents to the sport’s
premier world
championship. While the
likes of the Hunter and
Jett Lawrence
(Australia), Jo Shimoda
(Japan), and Tom Vialle
(France) have carried
the torch in the
American scene, Pro
Motocross’ reach has
also benefitted from the
addition of back-to-back
MXGP World Champion
Jorge Prado (Spain)
along with fellow MXGP
veterans Valentin
Guillod (Switzerland),
Mikkel Haarup (Denmark),
and Benoit Patruel
(France), with an added
boost from the debut of
the Ducati Desmo450 MX
with MXGP legend Antonio
Cairoli (Italy). In
total, 35 riders
from 17 different
countries have
contested at least one
of the first eight races
of the season. With
that, international
viewership through the
SMX Video Pass
subscription service
also continues to grow,
with fans around the
world watching alongside
their U.S. counterparts
in three different
languages - English,
French, and Spanish. Now
in its third year of
availability, SMX Video
Pass subscriptions have
grown 79% over
last season with
transactions across 74
countries, which
collectively brings the global
reach of the service to
157 different countries.
That means a notable
increase in views
(+19%), unique
viewers (+11%),
and minutes
watched (+17%).
Now in its second year,
the Spanish-language
broadcast alone is up 85%
in total views, 30% in
unique viewers, and
nearly 90% in minutes
watched.
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The addition of
Spanish MXGP World
Champion Jorge Prado
(70) and the U.S. debut
of the Ducati Desmo450
MX with MXGP icon
Antonio Cairoli (222)
have provided an added
boost to the
international interest
surrounding the Pro
Motocross Championship.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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That global reach is
also heavily represented
in the Pro Motocross
Championship’s
ever-growing social
media presence. Since
the start of the season
over Memorial Day
weekend, the series’
collective social media
audience across all
platforms has grown
by more than 100,000,
with both the Pro
Motocross Instagram and Facebook pages
each surpassing
900,000 followers.
Those two channels
combined for more than 8
million engagements and
produced 69.5
million video views.
The series’ YouTube channel
has also become a
popular complement to
its social pages, with more
than 200,000 subscribers and nearly
4 million views.
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The Pro Motocross
social channels have
enjoyed impressive
growth this summer.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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On the track, the record
books continue to evolve
as the statistical
numbers grow for both
Jett Lawrence and Eli
Tomac, who continue to
set standards in
opposing stages of their
respective careers.
Lawrence’s rapid
ascension to the top of
the 450 Class has seen
him accelerate through
the all-time lists,
sitting inside the top
10 of both moto wins and
overall wins just 24
races into his career.
Above him on those lists
sits Tomac, adding even
more to his legendary
totals that place him
among the best to ever
do it. The Coloradoan
now owns the No. 1 spot
of the most combined SMX
podiums and is set to
surpass “The G.O.A.T.”
Ricky Carmichael for the
second-most premier
class points scored
all-time, behind another
ironman of the sport,
Mike LaRocco.
In the 250 Class, the
impressive title defense
by Deegan has seen the
Californian take the
smaller displacement by
storm. His ability to
rack up wins, podiums,
and potentially a second
straight championship
have him on a pace
matched only by the
three most decorated
racers in the history of
the division -
Carmichael, James
Stewart, and Ryan
Villopoto - with a move
into the top 10 across
several categories just
three years into his
career and still just 19
years old. If Deegan
completes his title
defense, what lies ahead
in the postseason is a
historic opportunity to
become the first-ever
SMX World Championship
racer, in either class,
to sweep the season’s
three titles.
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Although he's yet to
claim an overall win
this summer, Eli Tomac
has continued to cement
his status as one of the
all-time greats in the
SMX World Championship.
Photo Courtesy
MX Sports Pro Racing,
Inc.
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The Pro Motocross
Championship returns to
action for the ninth
race of the season on
Saturday, August 9, from
Crawfordsville,
Indiana’s Ironman
Raceway for the Tucker
Freight Lines Ironman
National. Coverage can
be seen exclusively on
Peacock, beginning with Race
Day Live at 7 a.m.
PT / 10 a.m. ET,
followed by
uninterrupted coverage
of the motos at 10 a.m.
PT / 1 p.m. ET, and will
also be broadcast
internationally via SMX
Video Pass.
Once the Pro Motocross
season concludes, the
combined points between
Supercross and Pro
Motocross will be
tallied and the top 20
athletes in the world
will be automatically
seeded into the SMX
World Championship
Playoffs and Final.
SMX World Championship Playoff
1 will take
place on Saturday,
September 6, at zMAX
Dragway in Concord,
N.C., and Playoff
2 is set for
Saturday, September 13,
at the Dome At America’s
Center in St. Louis,
Mo., followed by the SMX
World Championship Final
on Saturday, September
20, at The Strip at Las
Vegas Motor Speedway in
Las Vegas.
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For information
about the Pro
Motocross
Championship, please
visit ProMotocross.com and
be sure to follow
all of the Pro
Motocross social
media channels for
exclusive content
and additional
information on the
latest news:
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MX Sports Pro
Racing
MX Sports Pro Racing,
Inc., manages and
produces the world's
premier motocross racing
series – the Pro
Motocross Championship
sanctioned by AMA Pro
Racing. MX Sports Pro
Racing is an industry
leader in off-road
powersport event
production and
management, whose
mission is to showcase
the sport of
professional motocross
competition at events
throughout the United
States. Through its
various racing
properties, partnerships
and affiliates, MX
Sports Pro Racing, Inc.,
organizes events for
thousands of racing
athletes each year and
attracts millions of
motorsports spectators.
Visit
MXSportsProRacing.com
for more information.
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Pro Motocross
Championship
The Pro Motocross
Championship sanctioned
by AMA Pro Racing
features the world's
fastest outdoor
motocross racers,
competing aboard
homologated bikes from
one of eight competing
manufacturers on a
collection of the
roughest, toughest
tracks on the planet.
Racing takes place each
Saturday afternoon, with
competition divided into
two classes: one for
250cc machines, and one
for 450cc machines. MX
Sports Pro Racing, the
industry leader in
off-road powersports
event production,
organizes the Pro
Motocross Championship
series.
More information can be
found at
ProMotocross.com.
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SMX World
Championship
The SMX World
Championship™ is the
premier off-road
motorcycle racing series
in the world that
combines the technical
precision of stadium
racing with the all-out
speed and endurance of
outdoor racing. Created
in 2022, the SMX World
Championship Series
combines the Monster
Energy AMA Supercross
Championship and the Pro
Motocross Championship
sanctioned by AMA Pro
Racing into a 28-round
regular season that
culminates with the
season-ending SMX World
Championship Playoffs.
Visit
SuperMotocross.com
for more information.
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AMA Pro Racing
AMA Pro Racing is the
premier professional
motorcycle racing
organization for North
America, operating a
full schedule of events
and championships for a
variety of motorcycle
disciplines. It serves
as the sanctioning body
of the Pro Motocross
Championship.
Learn more about AMA Pro
Racing at
AMAProRacing.com.
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Peacock
Peacock’s expansive
sports programming
features live coverage
including Olympic and
Paralympic Games, Sunday
Night Football, Big
Ten Football and
Basketball, Notre Dame
Football, Premier
League, NASCAR, golf,
the NBA beginning in
2025-26, the WNBA
beginning in 2026,
SuperMotocross World
Championship, La Copa
Mundial de la FIFA 2026,
BIG EAST basketball, and
much more. Peacock also
offers daily sports
programming on the NBC
Sports channel.
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