Fatheadz Eyewear Signs on as Primary Sponsor for Hoffman Auto Racing

WINCHESTER, Ind. (June 5, 2020) - Hoffman Auto Racing is thrilled to announce that Fatheadz Eyewear has signed on to become the primary sponsor for the famed 69 machine and driver Brady Bacon for the remainder of the 2020 season. This season marks the 10th consecutive year of Fatheadz relationship and support of Brady Bacon.


President of Hoffman Auto Racing, Rob Hoffman states “We are extremely excited that Fatheadz Eyewear is bolstering their support for our quest to earn our 12th USAC National Championship. We are extremely grateful for their involvement with Brady Bacon and Hoffman Auto Racing.”


“Our relationship with Brady has been great over the years, and we are very happy to increase our role with a team with as much pride, history, and success as Hoffman Auto Racing,” added Fatheadz Eyewear President/CEO Rico Elmore.


“Rico Elmore and Fatheadz have been a huge part of my career over the last decade and I am thrilled to be representing them in the Hoffman 69. I have always been proud to represent Fatheadz and even more so after seeing the great things the company has been doing during this trying time” exclaimed Bacon.


Fatheadz Eyewear was founded in 2004 as a company that catered to men with heads to large to fit in standard width sunglasses. Since then they have expanded to feature five distinct lines for both men and women that include over 100 unique products. Their newest product line, All-American Version 2.0, features sunglasses manufactured in the United States. Recently, Fatheadz Eyewear temporarily shifted production focus in the early stages of the Covid-19 pandemic and has since produced several million pieces of PPE for healthcare workers.


Hoffman Auto Racing sees their season resume this weekend at a pair of USAC National Sprint events at 34 Raceway in Burlington, IA on June 5th and I-55 Raceway in Pevely, MO on June 6th. HAR and Brady Bacon currently lead both driver and owner standings after winning the first two events in Ocala, FL to begin the season.


Hoffman Auto Racing and Brady Bacon Racing are bolstered by the support of, Fatheadz Eyewear, Champion Oil, Gene Franckowiak, Drivewfx.com, Elliott’s Custom Trailers, ATC Trailers, Tel-Star Technologies, Dragonfly Aviation, Lykins Oil, Triple X Race Co., Hoosier Tire, XYZ Machine, Heath Clips Lawn Care, FK Indy, Engler Machine and Tool, FK Rod Ends, Specialty Rigging, Keizer Wheels, Purple Heart Foundation, Brown and Miller Racing Solutions, Smiley’s Racing Products, R&R Enterprises, DMI, ProGlide Coatings, Chalk Stixx, Wilwood Engineering, Lajoie Seats, Smith Precision Products, Allstar Performance, Simpson Racing Products, MyRacePass, Schroth Racing, Saldana Racing Products, KSE Racing Products, King Racing Products, Schoenfeld Headers.


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