Yokohama to Sponsor 2010 Lucas Oil Off-Road Racing
Series
Tiremaker returns to short-course racing for the first
time since 1994
FULLERTON, CA (Feb. 4, 2010) – Yokohama Tire
Corporation is expanding its off-road activities, becoming an
associate sponsor of the eight-weekend 2010 Lucas Oil Off-Road
Series. The one-year sponsorship agreement includes track
signage and a space in the vendor/pit area.
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“Partnering with Lucas Oil and its successful off-road racing
series is another positive step for our expanding motorsports
program and benefits Yokohama in a variety of ways,” said Mark
Chung, Yokohama director, corporate strategy and planning. “The
series has a lot of exciting classes and receives a lot of TV
coverage which will help us to promote our Geolandar® tire
line.” |  Photo credit: Ugglee Photography |
Lucas Oil Off-Road combines the Midwest tradition of
short-course off-road racing with a West Coast influence and
features seven classes: Unlimited 4, Unlimited 2, Unlimited
Lite, Super Lite, Unlimited Buggy, Limited Buggy and Kart. The
season is eight weekends and features two races per day each
weekend. There is a 15-race points championship battle and the
final day is the Challenge Cup Shootout. The season kicks off
March 6-7 at the Lake Elsinore Motorsports Complex, Lake
Elsinore, California.
“We are proud that Yokohama has chosen the Lucas Oil Off-Road
Racing Series as the venue to renew their presence in
short-course off-road racing. We value the commitment they are
making to the series and our race teams,” stated Bob Patison,
Lucas Oil Products executive vice president.
The last time Yokohama was involved with short-course racing was
with the Mickey Thompson Stadium Series from 1989-1994. In Lucas
Off-Road, Yokohama-sponsored racers will compete in the
Unlimited Lite, Unlimited Buggy and Limited Buggy classes, where
the drivers will use off-the-shelf Geolandar® tires.
2010 Lucas Oil Off-Road Racing Series Schedule
March 6-7, Lake Elsinore Motorsports Complex,
Lake Elsinore, California
April 17-18, Speedworld Off-Road Park,
Surprise, Arizona
May 22-23, Las Vegas Motor Speedway, Las Vegas,
Nevada
June 26-27, Miller Motorsports Park, Tooele,
Utah
August 7-8, Lake Elsinore Motorsports Complex,
Lake Elsinore, California
September 25-26, Speedworld Off-Road Park,
Surprise, Arizona
November 6-7, Las Vegas Motor Speedway, Las
Vegas, Nevada
December 11-12, Firebird Raceway, Phoenix,
Arizona
Lucas Oil Off-Road Racing Series details:
http://www.lucasoiloffroad.com
Celebrating its 40th anniversary in the United States, Yokohama
Tire Corporation is the North American manufacturing and
marketing arm of Tokyo, Japan-based The Yokohama Rubber Co.,
Ltd., a global manufacturing and sales company of premium tires
since 1917. Servicing a network of more than 4,500 points of
sale in the U.S., Yokohama Tire Corporation is a leader in
technology and innovation. The company’s complete product line
includes the dB Super E-spec™ - the world’s first tire to use
orange oil to reduce petroleum – as well as tires for
high-performance, light truck, passenger car, commercial truck
and bus, and off-the-road mining and construction applications.
For more information on Yokohama’s extensive product line, visit
www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety
guidelines established by the Rubber Manufacturers Association
and the National Highway Transportation and Safety
Administration. Details can be found at the “Tire Safety”
section at
www.yokohamatire.com.
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