DAYTONA
BEACH, Fla. (April 19, 2022) –
Progressive American Flat Track
is pleased to announce
record-breaking viewership
ratings for the opening two
broadcasts in its new
partnership with FOX
Sports.
Preliminary combined numbers for
the Mission Volusia
Half-Mile presented by Daytona
Dodge and
Mission Texas Half-Mile
Presented by Roof Systems
according to Nielsen:
-
450,000 total
viewers watched the
opening two rounds of the
Progressive AFT season,
up 105%
year-over-year
compared with last season’s
opening two rounds.
-
366,000 households
tuned in for this season’s
first two rounds, up
117% year-over-year.
-
The key
18-34 demographic
enjoyed a particularly
dramatic increase with
54,000 viewers.
That beat the
previous high mark in terms
of total 18-34 viewership
for the opening two rounds
of 40,000 dating back to
2018 by 35%.
The new multi-year agreement
with FOX Sports, featuring
highly desirable time slots and
bolstered by an outstanding
overall motorsports line-up on
the network, promised to both
deliver for the sport’s hardcore
enthusiasts and introduce it to
legions of new fans. The early
returns demonstrate that
potential is already being
fulfilled with much more to
come.
Progressive AFT makes its
inaugural visit to I-70
Motorsports Park in
Odessa, Missouri,
on Saturday, April 23
for the I-70 Half-Mile
presented by Indian Motorcycle
of Kansas City. Secure
your tickets now at
https://store.americanflattrack.com/ebooking/ticket/view/id/3775.
The I-70 Half-Mile
presented by Indian Motorcycle
of Kansas City will
premiere on FS1
on Sunday, May 1
starting at 10:00 a.m. ET/7:00
a.m. PT.
For more information on
Progressive AFT visit
https://www.americanflattrack.com. To
score the latest gear for the
Progressive American Flat Track
fan, visit our official
merchandise store at
https://store.americanflattrack.com.
How to Watch:
FOX Sports and Facebook are the
official homes for coverage of
Progressive American Flat Track.
For the 2022 season, all 18
races will premiere in one-hour
telecasts on FS1 during highly
desirable weekend time slots.
The complete schedule can be
viewed at
https://www.americanflattrack.com/events-foxsports. Viewers
can watch livestream coverage of
every round in the Facebook
mobile app, Facebook desktop
site or on the Facebook Watch
mobile app. To watch the
livestream on TV, fans can
download the Facebook Watch TV
app, or cast to a TV from the
Facebook mobile app. Facebook
Watch is available through Apple
TV, Samsung Smart TV, Amazon
Fire TV, Chromecast, and Xbox
One.
