Road 2 Recovery Joins Forces with Medical Professionals and Industry Leaders to Provide Mental Health Resources Through The Max Matters Mental Health Initiative

 
 
ENCINITAS, Calif. (May 29, 2021) – In a collaborative effort with MX Sports Pro Racing, the Road 2 Recovery Foundation (R2R) has joined forces with an amazing group of medical professionals and industry leaders to officially launch a new mental health initiative specifically geared toward aiding athletes and members of our racing community. The Max Matters Mental Health Initiative, originally established in 2020 through fundraising efforts by Rick Doughty, is focused on bringing awareness to the broad spectrum that is behavioral health while providing direct access to resources and programs in one easily accessible place.
 
In 2019, Rick Doughty tragically lost his son Max to suicide and he later reached out to R2R in an effort to create a change in narrative regarding this concerning pattern in our racing community. Launching The Max Matters Mental Health Initiative fundraiser with R2R in October 2020, Rick’s initial effort raised $7,500 and fundraising is still going strong with an approximate total standing at $22,000.
 
“The Max Matters Mental Health Initiative is being built around the foundation that all resources are geared to assist athletes at any stage of their career,” said Lori Armistead, Road 2 Recovery Director of Marketing and Public Relations. “It’s extremely important to us that we create each program using proper guidance from qualified professionals, doctors and counselors while keeping professional athletes in mind at all times.”
 
With help from key leaders, The Max Matters Mental Health Initiative Committee is amassing a group of specially qualified professionals, industry leaders, current and past pro riders, and dedicated advocates to diligently construct The Max Matters Mental Health Initiative. This advisory group, which includes executives from MX Sports Pro Racing, will establish programs specifically geared towards aiding athletes throughout all stages of their riding careers, as well as our direct racing community. More details on the programs, resources and access that this initiative covers will be released in the coming months.
 
“With extensive involvement in the off-road, amateur motocross, and professional motocross disciplines of the motorcycle racing industry, we recognized a need for support regarding the mental health of our athletes,” said Tim Cotter, Event Director, MX Sports Pro Racing. “Together, with the Road 2 Recovery and Rick Doughty, we have developed an initiative that will service our racers, and the motocross community as a whole, with much-needed resources and assistance surrounding behavioral health. The support Road 2 Recovery provides to the industry through its financial aid for injured members of the community is invaluable and we’re honored to help facilitate the expansion of their efforts to include mental health and embrace the need for this assistance within the community.”
 
The next fundraiser event is scheduled for Sunday, June 6, at Southern California’s Glen Helen Raceway. All money raised will go directly to The Max Matters Mental Health Initiative to cover the costs associated with the programs. More information on the event can be found on the R2R event page, while donations can be made at any time through the Max Matters page.
 
Current members of The Max Matters Mental Health Initiative Committee include Rick Doughty, Dr. Reiman and Dr. Bodnar of the Alpinestars Mobile Medical Unit, MX Sports Pro Racing executives Tim Cotter and Roy Janson, Andrea Leib, Lesley Roberts, Mandie Fonteyn-Albert, and Lori Armistead. Individuals or groups interested in being involved in the committee, or would like to support the initiative, please contact Lori Armistead at Lori@Road2Recovery.com.
For more information on Road 2 Recovery, upcoming events and athlete updates, visit road2recovery.com or click here to make a donation.
For information about the Lucas Oil Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:
Now available for download for both Apple and Android devices is the official Pro Motocross App. Fans of American motocross can have access to the world’s most prestigious off-road motorcycle racing series right at their fingertips on their mobile devices. Developed by AMA Pro Racing, the Pro Motocross App provides users with the most important information surrounding the Lucas Oil Pro Motocross Championship, from series news to schedule and ticket information, as well as broadcast schedule details and live timing & scoring. Download it now via the App Store or Google Play.

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Lucas Oil Pro Motocross Championship
The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world's fastest outdoor motocross racers, competing aboard homologated bikes from one of seven competing manufacturers on a collection of the roughest, toughest tracks on the planet. Racing takes place each Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. MX Sports Pro Racing, the industry leader in off-road powersports event production, manages the Lucas Oil Pro Motocross Championship. The title sponsor is Lucas Oil, a leading producer of premium oils, greases, and problem solving additives, all made in America. More information can be found at www.ProMotocross.com.
NBC Sports & Peacock
NBC Sports and Peacock will provide coverage of the 2021 Lucas Oil Pro Motocross Championship season across all 12 rounds, including every practice session, qualifier, Moto 1 race and Moto 2 race.  The Lucas Oil Pro Motocross Championship is part of NBC Sports’ “Home of Motorsports” programming throughout 2021, spanning NASCAR, INDYCAR, IMSA, Mecum Auctions, Monster Energy Supercross, MotoGP, Progressive American Flat Track, Monster Jam, Dakar Rally, and more.
Lucas Oil Products, Inc.
Lucas Oil Products was founded by Forrest and Charlotte Lucas with the simple philosophy of producing only the best line of lubricants and additives available anywhere. Since its inception, Lucas has steadfastly adhered to this corporate objective. Through innovative product research and development, along with aggressive marketing programs, Lucas has established itself as the top selling additive line in the United States. Additionally, Lucas Oil offers a premium line of motor oils, greases, fuel treatments, industrial lubricants, and problem-solving additives to help firmly establish Lucas Oil as a prominent figure in the marketplace. For more information, visit www.LucasOil.com.
MAVTV Motorsports Network
MAVTV Motorsports Network is the only television network in the U.S. dedicated exclusively to motorsports. MAVTV offers an unparalleled line-up of exclusive and unique events. MAVTV goes beyond the national mainstream motorsports events to include grassroots racing from across the globe: drag racing, pro motocross, sprint boats, rally cars, short course off-road truck racing, sprint cars, pro pulling, drifting, ice racing, and everything in between. MAVTV knows you don’t have to be a race fan to be an automotive enthusiast, which is why we have developed a package of automotive reality and custom build shows that are truly second-to-none. From 24/7 automotive and motorsports content on MAVTV Motorsports Network to the free and exclusive content available on MAVTV Select and the on-demand streaming service of MAVTV Plus, if it has a motor, it’s probably on MAVTV – The Motorsports Network!
Road 2 Recovery
The Road 2 Recovery Foundation is a 501(c)(3) nonprofit organization founded in 2000 to help AMA-licensed motocross and supercross professionals and action sports athletes with financial assistance after sustaining career-ending injuries as well as providing motivational, emotional and spiritual support to these individuals and their families.
 
 
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